The handful of things that decide whether you show up.
Short, specific, and drawn from real scans. No jargon, no fluff — the same advice Cairn gives in its fixes, with the why behind each.
Google Business Profile categories: the fix that usually is the whole ballgame
Why a single generic category makes you invisible to the searches with volume, how primary and additional categories work, and how to pick every one that's honestly true.
Read →Why a quiet review page costs you rankings — and customers
Review recency is a signal to Google and a whisper to people deciding right now. The QR-card method that restarts the stream without begging.
Read →What belongs in your Google Business Profile name field (and what gets you suspended)
Taglines, descriptors and keywords in the name field break Google's rules and carry a suspension risk. Where they belong instead.
Read →What “map share” means, and why rank isn't one number
Your rank is different on every block. How grid scans work, what 'absent' means, and why a map beats a score.
Read →Why did my business disappear from Google Maps?
Sometimes it's real; often it's a personalized search lying to you. The six causes ranked by how often they're the one, and what to check in the first hour.
Read →See your own map.
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